My story

I deliver creative marketing strategy grounded in data and intelligence to drive business growth. My superpower is distilling complexity. I’m also a great fact-checker.

As a freelance consultant, I bring skills in qualitative research, survey analysis, trend forecasting, business intelligence, and market research.

I’m always curious. A skillful, engaging presenter under pressure. I love crafting good storytelling.

Explore my work →

Where I’ve Been:

Freelance / Consultant: 2017-present
Research Lead, Huge: 2021-2023
Director of Strategy, Bureau Blank: 2015-2017
Communications Manager, GCF: 2012-2015

What I do:

• Analyze campaign performance, business intel, consumer behavior using MRI-Simmons, GWI, Quid, SEM Rush, Google Analytics and custom tools to identify actionable insights

• Collaborate with designers to craft data-driven marketing strategy in fast-paced (weeks) or long-term (months / years) client engagements

• Interview stakeholders and lead effective collaborative sessions to inform creative strategy that achieves KPIs and growth targets

• Deliver AI-powered market and consumer insights

• Refine processes among global, remote teams to improve turnaround and delivery times and spark useful in-person meetings

• Lead and mentor strategists, data analysts, and cross-functional teams

• Empower growth and momentum with creative strategy