My story

I deliver creative strategy grounded in data and intelligence to drive business growth. My superpower is distilling complexity. I’m also a great fact-checker.

I’m always curious. A skillful, engaging presenter under pressure. An enthusiastic colleague, sometime screenwriter, and history nerd.

Explore my work →

Career Summary

40+

market segmentation, gap analyses, brand positioning frameworks delivered to Google, LEGO, Mattel, Adobe + global brands

15+

transformative, successful growth strategy engagements in 2 years

10+

years of project and organizational change management experience

What I do:

• Lead and mentor strategists, data analysts, and cross-functional teams

• Empower growth and momentum with creative strategy

• Analyze campaign performance, business intel, consumer behavior using MRI-Simmons, GWI, Quid, SEM Rush, Google Analytics and custom tools to identify actionable insights

• Collaborate with designers to craft data-driven marketing strategy in fast-paced (weeks) or long-term (months / years) client engagements

• Interview stakeholders and lead effective collab sessions to inform creative strategy and achieve KPIs and growth targets

• Deliver AI-powered market and consumer insights

• Refine processes among global, remote teams to improve turnaround and delivery times and spark useful in-person meetings